The Labour Mobility Coordinating Group (LMCG) required a bilingual brand that represented Canada and also implied mobility. The Canada Goose is an elegant icon that communicated both.
The group was established by the Forum of Labour Market Ministers (FLMM
After completing their new branding and website design, WaterWerks was tasked with creating a direct, informative, and friendly video that the group could feature on their new website and later share via social media. It’s meant to introduce the LMCG and communicate that the new LMCG website is the best place to find information and resources on