Labour Mobility Coordinating Group (LMCG)

Brand and Video

The Labour Mobility Coordinating Group (LMCG) required a bilingual brand that represented Canada and also implied mobility. The Canada Goose is an elegant icon that communicated both.

The group was established by the Forum of Labour Market Ministers (FLMM), and is made up of officials from all governments (except Nunavut) that signed the Agreement on Internal Trade (AIT). They are tasked with supporting the coordination, implementation and monitoring of the Labour Mobility Chapter of the Agreement on Internal Trade (AIT) and developing ways to reduce barriers to Labour Mobility in Canada.

Explainer Video

After completing their new branding and website design, WaterWerks was tasked with creating a direct, informative, and friendly video that the group could feature on their new website and later share via social media. It’s meant to introduce the LMCG and communicate that the new LMCG website is the best place to find information and resources on labour mobility.

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