The Torngats

Branding and Website Development

Each summer in remote Northern Labrador, Inuit elders and youth from Nunatsiavut come together with visitors, researchers, and Parks Canada staff to share extraordinary adventures.

WaterWerks was tasked with developing a brand and website for the promotion of the Torngat Mountain Basecamp and Research Station. The new brand and site needed to position the Torngats as a top experience of adventure tourism, reflect an authentic Inuit experience, and position the experience as culturally and spiritually rich and create a connection to this extreme Northern tourism experience.

The logo features several elements reflective of the basecamp experience – the colours of the Northern Lights, the wildlife, and the the river cutting through the mountains

The Torngats is a scientist’s and adventurer’s dream. To reach the client’s target demographic, WaterWerks developed a website that showcases The Torngats as the ultimate Northern Labrador experience.

The Torngats Website

We also developed a suite of promotional materials including banners, brochures, facts sheets, and business cards.

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