Gen Lizares

Director of Digital Strategy

There truly is no better time than now to be a Digital Marketer.   

When I started working in the Advertising Industry 24 years ago, the only conceivable way to get a brand’s message across was by producing and airing expensive Television Commercials – and even then, you were only taking a chance that the very people you wanted to reach were glued to their TV screens at the exact moment your commercial was airing. 

So much has changed since then — and so much more was accelerated further by the pandemic. The abundance of data and information that’s readily available for anyone (if you know where to look) has made it possible for the “science” aspect of marketing to finally receive equal footing to the “art” and creativity aspect — leading to the perfect marriage that gives birth to amazing, memorable, and highly effective digital campaigns, which in the end, is really what we all aspire for our client partners.  

I have been fortunate to have been able to nurture and harness my Digital Marketing specialization in Manila (Philippines) for these last 13+ years — especially considering that the Philippines is considered the “social media capital of the world. Throughout my career, I’ve enjoyed working with a wide and diverse range of clients and brands, working on many different types of digital campaigns from social media to video, lead generation to B2B campaigns, and from apps to e-commerce campaigns. I bring all that global learning to help our national and international clients find the best digital pathway towards success.

The age of data-driven decision-making is here, and it’s time to take advantage of that.  

8

global brands across
10 countries 

4,000+

hours spent analyzing data
(and counting)  

14

ways to cook eggs

get to know us

Great work doesn’t happen between strangers.