Memorable design is simple design.
Especially in today’s world, where people are overloaded with information.
Negative space gives us breathing room. Knowing what to leave out is as important as what to put in. I like to think of myself as a visual problem solver. What we see impacts how we feel, what we think, and how we process information. It’s like people are surprised to know that the colors red and yellow together make you hungry…in North America anyway. That’s part colour theory, part cultural understanding and psychology.
Memorable design is simple, but getting there is complex.
College of the North Atlantic
Graphic Communications & Marketing Assistant
Persistence Theater Company 2018
Freelance (2015 – 2019)
Great work doesn’t happen between strangers.