Katie Baird

Creative Director

I lead a team of strategic, creative, tech savvy humans.

Each strategy is influenced by the collective brain of WaterWerks. Continuing the traditional method of siloing creativity, strategy, and technology no longer works. It all happens in a continuous loop.

Just like our forward thinking clients, our team is constantly innovating in real time. We push boundaries, collect data points, and develop insights to execute strategy that’s evidence based.

I shift at a rapid pace and know how important it is to simplify the complex. Likely due to the timing of my career coinciding with the explosion of communications technology.

Growing concepts into solutions is where I thrive.

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Great work doesn’t happen between strangers.