Murray Premises

Branding + Website Development

Murray Premises Hotel, a boutique hotel located in the heart of downtown St. John’s, needed a rebranding strategy that would set itself apart from the hotel chains around the city.

Through research and understanding of the hotel’s unique features and niche audience, WaterWerks developed a logo and branding strategy that carried throughout all marketing materials.

The brand encompassed a clean, modern yet historical feel that spoke to the identity of the established hotel.

Once the brand was in place, a website had to be developed to match the hotel’s character.

With the help of custom photography, WaterWerks architected and produced a website that users can easily find information about the hotel and the amenities offered within and around the neighbourhood. The website boasts social media integration with a direct feed from TripAdvisor and a third party link to an online reservation system. An online branded experience was achieved.

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