Brand + Website + product video

Myo-Relief Puck

Alan Hamilton came to us with a finished product he’d spent five years developing; a muscle-recovery tool that genuinely works. What he didn’t have was a name, a brand, packaging, or a place to sell it. We helped him build everything it takes to turn a good product into one people can find, understand, and use to get healthy.

A Recovery Tool, Built From the Ground Up

Understood at a Glance

Our first task was to create a brand for this muscle-relief tool. The name “Myo-Relief Puck” is direct and descriptive so you know what it does, and roughly what it is, the moment you read it. The brand was built around a striking retro aesthetic, with a ‘pressure scale’ mark that runs through the identity. Every choice was deliberate, made to earn trust at first glance.

A Product-First Approach

Relatable by design

Because the product was designed on the computer, we could style and render clean, consistent product shots for the website and the storefront, using the exact model. These assets support the branding throughout, from the printed packaging card, to the video overlays. And because it was all digital, a fresh angle was an afternoon’s work instead of another setup.

A Site Built to Sell

Everything lives in one place: the brand, the renders, the video library, a user guide, the research behind the product, and an integrated Shopify store, so a visitor can go from curious to checked out in a single visit.

We shaped the whole path around one goal: driving sales, and everything from the copy to the checkout reflects this clear direction.

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A Product Video to Launch.

A strong product video anchors every successful product launch, and this was no exception.

Our hero piece cuts polished product renders against real people using the Myo Puck across an assortment of real situations and exercises. It’s paired with five guided exercise videos that live on the website as a practical, get-started guide to the product.