Government of Newfoundland and Labrador

In our line of work, play is essential. Maybe that’s why ‘The Power of Play’ campaign is one of our favourites.

It was a wonderful process of discovery and collaboration between our client group and our team, with insights and input all around the table. We strived to assist our client in understanding all the stages of the campaign development so that considerations from multiple departments could be reflected.

Social media was an important part of the media strategy and Facebook was identified as especially important in this campaign for reaching very young women.

Of the 80,800 females aged 16-34 in NL, our ad reached an amazing 55,578!