digital Campaign
Provincial Advisory Council on the Status of Women
WaterWerks was honoured to assist PACSW with their commitment to making real change in advancing the status of women by creating a new digital awareness campaign.
Healthy Relationships
Digital Awareness Campaign
Driving Change
Amplifying the impact of gender based violence
We teamed up with PACSW to kick off a digital push that sits right in the middle of their 2023‑2026 business plan and the province’s own pledge to become one of Canada’s healthiest regions by 2031. The effort also dovetails with the Minister of Women and Gender Equality’s national partnership to end gender‑based violence. In short, the goal was simple: get more people talking and learning about the differences between healthy and unhealthy relationships.
THE CHALLENGE
The Provincial Advisory Council on the Status of Women (PACSW) faced a steep uphill task: amplify public knowledge of gender‑based violence in a province where resources were scarce, audiences were fragmented, and partners needed a unified voice. The council needed an efficient, data‑driven strategy that would build awareness around healthy relationships, support stakeholder collaboration, and generate actionable metrics for future initiatives.
OUR APPROACH
We responded with a digital campaign that blended shareable, engaging content with precision‑targeted messaging. A dedicated “Healthy Relationships” landing page on the PACSW website made vetted resources instantly accessible, while the posts were anchored to that hub, driving traffic and capturing real‑time metrics. Two ad suites amplified the impact: one raised general awareness of warning signs, and the other delivered a direct call to action with the domestic‑violence helpline number.
THE RESULTS
PACSW’s digital campaign performed strongly, generating millions of views. The high number of impressions demonstrates the importance of making these resources accessible and highlights the validation users felt in seeing them. While there is always more work to be done, the campaign successfully met its goal of increasing public awareness about the differences between love and abuse and the impact of gender-based violence on women in our province.
We’re dedicated to building smart strategic solutions.
Ready to see what we can do for you?