WaterWerks’ Art Director, Katie Baird, was particularly ecstatic to put her knowledge of the women’s suffrage movement in NL to use for this brand. The logo design is a modern take on the suffragist’s rosette, which symbolizes the start of advancing the status of women through legislative change.
The interlocking circles represent the important aspects of what The Status of Women’s Council stands for – partnership, unity, protection, endurance, and safety.
The beauty of the PACSW brand is how each element travels across collateral and carries an entire website. The nature of PACSW’s work means the website is mainly text-based and doesn’t require imagery. A website without photography can still be visually dynamic when brand elements are used strategically and consistently. The use of the deconstructed rosette, combined with the strong palette, is carried throughout each page on the site.
Visit the PACSW website here.