Rockcut Twillingate Trails

Branding + Signage

The Twillingate Trails’ Regional Committee came to WaterWerks with a world-class trail system, and a working group ready to highlight it.

A Walk on the Edge

We started with a robust naming exercise that unanimously landed on Rockcut, highlighting Twillingate’s rugged coastline and famous natural arch. Paired with the slogan “A Walk on the Edge” because that’s exactly where you’ll find yourself when you hike Rockcut Twillingate Trails.

Rockcut’s strong branding is carried throughout the trails on the gorgeous trailhead and directional signage. Around town you’ll find maps and rack cards, alongside a wide variety of diverse merchandise.

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Services + Sectors