Three months into COVID-19, the whole world was adjusting to the new normal. With travel at a stand-still, how could hotels survive on leisure travel?
The Royal Inn and Suites in Labrador needed a local and regional approach to digital marketing to increase occupancy during COVID-19. We created a targeted campaign called “We’re Extra Like That” for social and digital media, showcasing the many extras the hotel had to offer. Everything from their luxury pet welcoming package, to locally made handcrafted artisan soap, to courtyard concerts. Using a well-known, colloquial phrase, we were able to position the hotel as a premier destination for everyone’s staycation needs.