Town of CBS Recycling Campaign
Curbside Recycling Program
When the Town of Conception Bay South expanded its waste management effort to include a
We delivered a multimedia public information campaign in line with the CBS brand, which we designed, to distribute the necessary program information and engage residents.
![](https://waterwerks.agency/site/uploads/2023/02/waterwerks-agency-town-of-cbs-curbside-recycling-program-1-1024x523.jpeg)
It was quickly identified that 10,000 starter kits would be a great way to get the program rolling — a kit for every household in CBS. We researched and developed an informational booklet to be included in the kits which contained tips, guidelines, and garbage and recycling schedules by wards.
A sample recycling bag was included, as was a coupon to be redeemed at local hardware stores for recycling materials — like bags and bins. This coupon component was an important element; the Town wanted to support local businesses just as local
A static window cling was also designed that could be placed in homes and serve as a quick reference to what can and cannot be recycled.
![](https://waterwerks.agency/site/uploads/2023/02/waterwerks-agency-town-of-cbs-curbside-recycling-program-2-1024x523.jpeg)
The campaign was further supported through print advertising, posters and a video produced by WaterWerks.
It featured local children, footage of green CBS and custom animation to inspire residents to join in and go green! Needless to say, the campaign was a huge success and the recycling program continues to be embraced by the entire town.
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