Creating a buzz
Marketing + Advertising
Marketing jargon aside, Marketing + Advertising are simply about forming connections & forging bonds with people — enough so they spare you a moment’s thought, and then hopefully, fall in love and stay in love with your brand forever.
At WaterWerks, our mission is to create work that disrupts users while they’re busily going about their daily lives, elicits a positive reaction, triggers the desire to talk about it with other people, and compels whichever action we wanted them to take.
This starts and ends with powerful storytelling tailor-made for each media touch point, and programmed to reach them with just the right message, at the right place, at the right time.
The average Internet user spends more than 6 hours a day online, and those hours are spent on a wide range of different websites, mobile apps, social media sites, and more. When you work with us, we’ll not only make sure that you reach your audiences on the right platform; we’ll also make sure that you reach them at the right moment with just the right message.
Impressions, clicks, users, page views, sessions, and bounce rates. These were the metrics that defined Digital Marketing in its earlier days. These days, our team’s buzzwords are CPAs (Costs per Action), Conversions, Conversion Rates, and Return on Ad Spend (ROAS).
Collaboration is in our DNA; we measure campaigns in real-time, pivot and iterate as-we-go, then start the process once again.
Social Media Marketing
Facebook. Instagram. Twitter. LinkedIn. TikTok. These aren’t just words we’ve used to rank higher in our SEO, these are spaces where people spend a lot of time on — 2 hours per day, to be exact. We’ll help you navigate through these ever-changing spaces to ensure your brand continues to form new connections, and strengthen old ones.
One of the top reasons Canadians use the Internet is to “find information” or “learn how to do things”, which is why content marketing has become so vital today. When you work with us, we’ll help curate + create content, and help structure your content according to what your audiences value most.
Search Engine Optimization (SEO)
With Google’s estimated 1.98+ billion websites on the Internet today, it is more crucial than ever for companies to prioritize ranking prominently in search engines. At WaterWerks, we’ll develop your keyword strategy, and apply on-page and technical SEO tactics to eventually bring your site to the much-coveted first Search Engine Results Page (SERP).
Search Engine Marketing (SEM)
Launching a successful paid search campaign isn’t just about generating a keyword list as long as your arm, and then just hoping that something works. It takes understanding the search engine algorithm, interpreting the state of the auction, and having enough experience in holistically analyzing and diagnosing a campaign. We can do all this, and so much more.
An email campaign can be so much more than just a well-crafted message and a beautifully designed email. With proper planning, email campaigns can be the most effective means of personalized communications that nurtures Customer relationships. We can work with you to scale up your email campaigns and maximize its potential to improve Customer Lifetime Value.
Landing Page Optimization
A campaign landing page can sometimes spell the difference between success and failure, and plays a critical role in Conversion Rate Optimization (CRO). This is why we place as much importance in ensuring a well-optimized campaign landing page that simplifies the journey for target customers, and makes it easy and quick for them to take action.
Not all marketing campaigns are meant to create emotional connections with audiences. Sometimes, short-term tactical strategies like promotions, contests, or events are necessary to drive immediate action. We’ve got what it takes to help you conceptualize programs, and create hard-hitting & effective campaigns in whichever media touch point will drive the most impact.
In Canada, ads seen on television remains to be the #2 source of discovering new brands, products and services — reinforcing that the media channel still has a role to play in the Marketing mix. Working with WaterWerks means all the Video + Animation resources you’ll ever need to conceptualize, design, shoot, and edit a memorable, high-quality, and high-impact TV commercial are all just within easy reach.
Recent data from Statista shows that “radio remains to be a popular source of news and entertainment for millions of listeners” across Canada. After all, there’s no safer way to stay entertained when you need to keep your eyes on the road. At WaterWerks, we create and produce radio commercials in our very own on location recording booth that enable your company to stand out in the airwaves through the power of voice and sound.
As the world slowly re-emerges from years of pandemic restrictions, there’s no better time than now to maximize people’s desire to venture out of their homes. And since we also love being out and about, we’d be more than happy to work with you and design billboards, banners, storefronts, or transit ads that cut-through ad clutter to make a larger-than-life impact.
Marketing + Advertising
WaterWerks has a long history of building long term relationships, both internally and externally.
From team members that have been with us for over a decade to clients that have trusted WaterWerks for even longer, we’re proud of the work we’ve all accomplished together.
Ready to work with an Agency that cares about you as much as they do the project?
We’re excited to see what we can build for you.