Brand vs. Logo

Lindsey Brennan

Lindsey Brennan Art Director

3D illustration of logo vs brand

You see logos. You experience brands. 

The logo is the front of your house: You recognize it, know it from its neighbours, choose to walk through the door. It’s familiar.

The brand is the front of the house too, but it’s also the kitchen you cook in and the living room you entertain in. It’s the amenities and products you’re using, the type of food you’re eating, the clothes you’re putting on every day and night, your preferred shampoo and conditioner. It’s interactive

  • Multiple graphic elements like icons, text or symbols
  • A visual representation of a company
  • One of a brand’s many combined pieces
  • Easily recognizable in a crowded marketplace 
  • An image, tone, perspective and reputation
  • Something that develops and grows with an organization  
  • Immediately knowing you’re in a certain business
  • Choosing one product over another

Building each logo is strategic, developing your brand’s identity is the big picture. It’s the long term relationship between the organization and their audience.

Branding is the process of connecting good strategy with good creativity


A strong brand doesn’t happen overnight

Branding requires deep thinking, a team with strong communication and design skills, and an intimate understanding of who you are, what you do, and how you want to present your brand. It requires an ongoing relationship with those creating the branding for you – ensuring consistency in everything from your photography and social media posts to promotional merchandise for an event.

So why do you need a brand?

Stand out

Your brand plays a big role in visibility amongst a crowded market. Consistency and cohesiveness are critical. 


The better you communicate who you are, the easier it is for people to engage and build a relationship.


Everything you deliver reflects your brand and moves it forward. From digital presence to products, a strong identity is the key to reaching the next level.

We’re here
for you

WaterWerks has a long history of building long term relationships, both internally and externally.

From team members that have been with us for over a decade to clients that have trusted WaterWerks for even longer, we’re proud of the work we’ve all accomplished together.

Ready to work with an Agency that cares about you as much as they do the project?

We’re excited to see what we can build for you.

WaterWerks Agency96 LeMarchant RoadSt. John'sNLA1C 2H2 Canada