A versatile Medium
3D + 2D Animation
Animation’s flexible style and endless creative possibilities allows you to visualize ideas and concepts that are difficult to communicate with words or traditional video. It can simplify a complex idea, convey a meaningful story, or demonstrate a product in a uniquely accessible way.
From explainer videos to brand reveals, you have many ways to incorporate animation into your marketing campaign.
3D Animation
Imagination Rendered.
3D animation is the relatively new kid on the block, only really becoming mainstream in the 1980s. Now, 3D animation has become prevalent everywhere across many industries.
The ability to create photo-realistic renders of intricate machinery, or a deep-sea environment opens up possibilities that previously would be cost prohibitive or unsafe to achieve in-camera.
Combining drone footage with rendered objects produces an unparalleled view into what could be, a critical asset for planning construction or engineering projects.
All is possible.
From concept to model to final render.
2D Animation
Illustration meets Motion.
2D animation is the creation of movement along horizontal and vertical planes from flat illustrations (the illusion of depth is maintained with a consistent perspective).
It serves as a diverse and easily adaptable medium with near endless possibilities. From amusing shorts to important safety videos, 2D animation can accomplish your goals.
Motion Graphics
Adding movement to graphic design unlocks new avenues for conveying meaning. Technical information can be broken down into easily understandable tidbits while charts and graphs can use the movement to highlight important data points.
And nothing brings a brand to life quite like using motion graphics to create a logo animation.
Beyond Words:
The Importance of Illustration in Effective Marketing Communications
Animatics
Animated storyboards — animatics — are a natural evolution from static illustrations to composited animations. The addition of movement and timing better demonstrates the concept without having to shoot or render final scenes.
This pre-visualization refines the finer details, iterating on the initial concept. At this stage scenes may be reworked to strengthen the story and provides a reference for the next stage of animating or capturing the video.
Storyboards themselves have a long history, going as far back as the late 1800’s with Georges Méliès as one of the first filmmakers to adopt the practice for his innovative films.
We love modern innovations on old techniques.
Explore the Endless Possibilities
Beyond video, animation can be used to create interactive elements for your website. This rich media gives users the ability to explore and scrub through frame-by-frame to see the finer details they might otherwise miss.
Choosing the right style of animation to suit your goals will depend heavily on many factors — from the industry you’re in to how how the animation will be used. You’ll need to know your target audience, what works best to reach them, and a comprehensive plan to bring it all together.
A solid strategy isn’t optional, it’s critical for success.
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From team members that have been with us for over a decade to clients that have trusted WaterWerks for even longer, we’re proud of the work we’ve all accomplished together.
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